{"id":2133,"date":"2026-08-03T09:03:34","date_gmt":"2026-08-03T12:03:34","guid":{"rendered":"https:\/\/echoccs.com\/wp-blog\/?p=2133"},"modified":"2026-08-03T09:03:35","modified_gmt":"2026-08-03T12:03:35","slug":"aradaki-bler-de-aslinda-c-icin-calisiyor","status":"publish","type":"post","link":"https:\/\/echoccs.com\/wp-blog\/index.php\/2026\/08\/03\/aradaki-bler-de-aslinda-c-icin-calisiyor\/","title":{"rendered":"Aradaki B’ler de Asl\u0131nda C \u0130\u00e7in \u00c7al\u0131\u015f\u0131yor"},"content":{"rendered":"\n
\n

“B2B \u015firketi diye bir \u015fey yoktur, sadece B2C vard\u0131r. Baz\u0131 \u015firketlerde C ile kendileri aras\u0131nda daha fazla B vard\u0131r o kadar.”<\/strong><\/p>\n\n\n\n

“There is no such thing as B2B companies, only B2C. Some just have more B’s in between them and the C.”<\/em><\/p>\n\n\n\n

James Dodkins<\/strong><\/p>\n\n\n\n

CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, S\u00f6z No: 134<\/strong>, Sayfa: 409<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

Kitab\u0131ma bu s\u00f6z\u00fc almaya karar verdi\u011fimde beni etkileyen \u015fey, yaln\u0131zca c\u00fcmlenin kendisi de\u011fildi. Asl\u0131nda bu s\u00f6z, y\u0131llard\u0131r Business to Business (B2B) d\u00fcnyas\u0131nda faaliyet g\u00f6steren biri olarak kendi i\u015f yap\u0131\u015f \u015feklimi yeniden d\u00fc\u015f\u00fcnmeme neden olmu\u015ftu.<\/p>\n\n\n\n

M\u00fc\u015fteri deneyimi literat\u00fcr\u00fcnde B2C \u00fczerine s\u00f6ylenmi\u015f binlerce s\u00f6z bulabilirsiniz. Son t\u00fcketiciye dokunan markalar daha g\u00f6r\u00fcn\u00fcr oldu\u011fu i\u00e7in \u00f6rnekler de, ba\u015far\u0131 hik\u00e2yeleri de, ele\u015ftiriler de \u00e7o\u011funlukla onlar\u0131n etraf\u0131nda \u015fekillenir. Oysa B2B d\u00fcnyas\u0131 \u00e7o\u011fu zaman sahnenin arkas\u0131nda kal\u0131r. Hizmet \u00fcretir, teknoloji geli\u015ftirir, altyap\u0131lar kurar, s\u00fcre\u00e7leri y\u00f6netir, markalar\u0131 b\u00fcy\u00fct\u00fcr; fakat g\u00f6r\u00fcnmez.<\/p>\n\n\n\n

\u0130\u015fte tam da bu y\u00fczden James Dodkins’in bu s\u00f6z\u00fcn\u00fc farkl\u0131 bir g\u00f6zle okudum.<\/p>\n\n\n\n

Ben bu s\u00f6z\u00fc, “Asl\u0131nda hepimiz son t\u00fcketiciye hizmet ediyoruz.” \u015feklinde yorumluyorum.<\/p>\n\n\n\n

Aram\u0131zda ka\u00e7 tane \u015firket oldu\u011fu \u00f6nemli de\u011fil.<\/p>\n\n\n\n

\u00d6nemli olan, zincirin sonunda ayn\u0131 m\u00fc\u015fterinin bulunmas\u0131d\u0131r.<\/p>\n\n\n\n

Son M\u00fc\u015fteri Hep Ayn\u0131 Ki\u015fidir<\/h3>\n\n\n\n

Bir marka, \u00fcr\u00fcn\u00fcn\u00fc son t\u00fcketiciye sat\u0131yor olabilir. Ancak o markan\u0131n kulland\u0131\u011f\u0131 \u00e7a\u011fr\u0131 merkezi, yaz\u0131l\u0131m \u015firketi, bulut altyap\u0131s\u0131 sa\u011flay\u0131c\u0131s\u0131, lojistik firmas\u0131, \u00f6deme sistemi sa\u011flay\u0131c\u0131s\u0131, g\u00fcvenlik \u015firketi, dan\u0131\u015fmanl\u0131k firmas\u0131 veya \u00fcretim orta\u011f\u0131 da asl\u0131nda ayn\u0131 m\u00fc\u015fterinin deneyimini \u015fekillendirmektedir.<\/p>\n\n\n\n

Daha da ilginci, bu \u015firketlerin her biri de ba\u015fka \u015firketlerden hizmet almaktad\u0131r.<\/p>\n\n\n\n

\u00c7a\u011fr\u0131 merkezi farkl\u0131 bir CRM platformu kullan\u0131r.<\/p>\n\n\n\n

CRM platformu ba\u015fka bir bulut sa\u011flay\u0131c\u0131s\u0131ndan hizmet al\u0131r.<\/p>\n\n\n\n

Bulut sa\u011flay\u0131c\u0131s\u0131 ba\u015fka bir siber g\u00fcvenlik \u015firketiyle \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n

Siber g\u00fcvenlik \u015firketi farkl\u0131 bir yapay zek\u00e2 altyap\u0131s\u0131ndan yararlan\u0131r.<\/p>\n\n\n\n

Yani yaln\u0131zca markaya hizmet eden “B” de\u011fil, o “B”ye hizmet eden di\u011fer “B” de, hatta onun hizmet ald\u0131\u011f\u0131 ba\u015fka bir “B” de ayn\u0131 m\u00fc\u015fteri deneyiminin g\u00f6r\u00fcnmeyen bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n

Bu y\u00fczden bana g\u00f6re art\u0131k yaln\u0131zca Business to Business<\/strong> diye bir d\u00fcnyadan s\u00f6z etmek eksik kalmaktad\u0131r.<\/p>\n\n\n\n

Asl\u0131nda birbirine ba\u011fl\u0131 Business to Customer ekosistemleri<\/strong> vard\u0131r.<\/p>\n\n\n\n

G\u00f6r\u00fcnmeyen Olmak, \u00d6nemsiz Olmak De\u011fildir<\/h3>\n\n\n\n

Kitab\u0131m boyunca m\u00fc\u015fteri deneyimini yaln\u0131zca temas noktalar\u0131yla a\u00e7\u0131klamaya \u00e7al\u0131\u015fmad\u0131m. \u00c7\u00fcnk\u00fc m\u00fc\u015fteri deneyimi, m\u00fc\u015fterinin g\u00f6rd\u00fc\u011f\u00fc ekranlardan, ma\u011fazalardan veya \u00e7a\u011fr\u0131 merkezlerinden \u00e7ok daha b\u00fcy\u00fck bir yap\u0131n\u0131n sonucudur. M\u00fc\u015fterinin marka hakk\u0131nda olu\u015fturdu\u011fu alg\u0131; s\u00fcre\u00e7lerin, teknolojilerin, operasyonlar\u0131n ve kurum k\u00fclt\u00fcr\u00fcn\u00fcn ortak \u00fcretimidir. (1)<\/p>\n\n\n\n

M\u00fc\u015fteri bir mobil uygulamay\u0131 kullan\u0131rken ya\u015fad\u0131\u011f\u0131 yava\u015fl\u0131\u011f\u0131n nedenini bilmez.<\/p>\n\n\n\n

Bir teslimat gecikti\u011finde hangi lojistik \u015firketinin g\u00f6rev yapt\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmaz.<\/p>\n\n\n\n

\u00d6deme s\u0131ras\u0131nda ya\u015fad\u0131\u011f\u0131 sorunun hangi altyap\u0131 sa\u011flay\u0131c\u0131s\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeye \u00e7al\u0131\u015fmaz.<\/p>\n\n\n\n

O yaln\u0131zca deneyimi ya\u015far.<\/p>\n\n\n\n

Bu nedenle marka deneyimi, John R. DiJulius’un da ifade etti\u011fi gibi, m\u00fc\u015fteride kal\u0131c\u0131 izlenim b\u0131rakan t\u00fcm deneyimsel etkile\u015fimlerin toplam\u0131d\u0131r. (2)<\/p>\n\n\n\n

\u0130\u015fte o etkile\u015fimlerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc, m\u00fc\u015fterinin ad\u0131n\u0131 bile bilmedi\u011fi \u015firketler taraf\u0131ndan olu\u015fturulmaktad\u0131r.<\/p>\n\n\n\n

Her B, \u00d6n\u00fcndeki B’yi De\u011fil, Zincirin Sonundaki C’yi D\u00fc\u015f\u00fcnmeli<\/h3>\n\n\n\n

Ben bu s\u00f6z\u00fcn en g\u00fc\u00e7l\u00fc taraf\u0131n\u0131n burada oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n

Bir\u00e7ok B2B \u015firketi do\u011fal olarak hizmet verdi\u011fi kurumu m\u00fc\u015fterisi olarak g\u00f6r\u00fcr. Bu do\u011frudur. Ancak bana g\u00f6re eksiktir.<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc hizmet verdi\u011finiz \u015firket sizin m\u00fc\u015fteriniz olabilir; fakat onun m\u00fc\u015fterisi de sizin sorumlulu\u011funuzdad\u0131r.<\/p>\n\n\n\n

Dolayl\u0131 da olsa\u2026<\/p>\n\n\n\n

Yazd\u0131\u011f\u0131n\u0131z bir yaz\u0131l\u0131m, son m\u00fc\u015fterinin i\u015flemini saniyeler i\u00e7inde tamamlamas\u0131n\u0131 sa\u011flayabilir.<\/p>\n\n\n\n

Kurdu\u011funuz bir altyap\u0131, binlerce m\u00fc\u015fterinin kesintisiz hizmet almas\u0131na katk\u0131 sunabilir.<\/p>\n\n\n\n

Yapt\u0131\u011f\u0131n\u0131z k\u00fc\u00e7\u00fck bir hata ise hi\u00e7 tan\u0131mad\u0131\u011f\u0131n\u0131z binlerce insan\u0131n markaya olan g\u00fcvenini sarsabilir.<\/p>\n\n\n\n

Bu nedenle m\u00fc\u015fteriyi g\u00f6rm\u00fcyor olman\u0131z, m\u00fc\u015fteriden sorumlu olmad\u0131\u011f\u0131n\u0131z anlam\u0131na gelmez.<\/p>\n\n\n\n

Bence her \u015firket kendisine \u015fu soruyu sormal\u0131d\u0131r:<\/p>\n\n\n\n

“Ben yaln\u0131zca m\u00fc\u015fterime mi hizmet ediyorum, yoksa m\u00fc\u015fterimin m\u00fc\u015fterisine de hizmet ediyor muyum?”<\/strong><\/p>\n\n\n\n

E\u011fer d\u00fcr\u00fcst bir cevap verecek olursak, ikinci se\u00e7ene\u011fin do\u011fru oldu\u011funu kabul etmek zorunday\u0131z.<\/p>\n\n\n\n

M\u00fc\u015fteri Deneyimi Bir Zincir De\u011fil, Bir Ekosistemdir<\/h3>\n\n\n\n

Bug\u00fcn m\u00fc\u015fteri deneyimini do\u011frusal bir s\u00fcre\u00e7 gibi d\u00fc\u015f\u00fcnmek art\u0131k yeterli de\u011fildir.<\/p>\n\n\n\n

Eskiden bir marka ve m\u00fc\u015fteri vard\u0131.<\/p>\n\n\n\n

Bug\u00fcn ise markan\u0131n etraf\u0131nda onlarca teknoloji sa\u011flay\u0131c\u0131s\u0131, d\u0131\u015f kaynak i\u015f orta\u011f\u0131, \u00fcretici, da\u011f\u0131t\u0131c\u0131, dan\u0131\u015fman, entegrat\u00f6r ve platform bulunmaktad\u0131r.<\/p>\n\n\n\n

Kitab\u0131mda anlatt\u0131\u011f\u0131m CX Kanallar\u0131 yakla\u015f\u0131m\u0131 da asl\u0131nda bunu g\u00f6stermektedir. M\u00fc\u015fteri ma\u011fazayla, web sitesiyle, mobil uygulamayla, sosyal medyayla veya \u00e7a\u011fr\u0131 merkeziyle temas ediyor gibi g\u00f6r\u00fcnse de bu kanallar\u0131n her biri arka planda \u00e7ok daha b\u00fcy\u00fck bir ekosistem taraf\u0131ndan ayakta tutulmaktad\u0131r. (3)<\/p>\n\n\n\n

Bu nedenle m\u00fc\u015fteri deneyimi art\u0131k yaln\u0131zca temas noktalar\u0131n\u0131n de\u011fil, ekosistemin kalitesidir.<\/p>\n\n\n\n

Bir ba\u015fka ifadeyle;<\/p>\n\n\n\n

CX, tek bir kurumun de\u011fil, birlikte \u00e7al\u0131\u015fan kurumlar\u0131n ortak eseridir.<\/strong><\/p>\n\n\n\n

\u0130\u015f Ortakl\u0131\u011f\u0131 Sat\u0131n Almak, Asl\u0131nda M\u00fc\u015fteri Deneyimi Sat\u0131n Almakt\u0131r<\/h3>\n\n\n\n

Bu bak\u0131\u015f a\u00e7\u0131s\u0131, i\u015f orta\u011f\u0131 se\u00e7imlerini de tamamen de\u011fi\u015ftirmektedir.<\/p>\n\n\n\n

Bir tedarik\u00e7i se\u00e7erken yaln\u0131zca fiyat\u0131, teslim s\u00fcresini veya teknik yeterlili\u011fi de\u011ferlendirmek yeterli de\u011fildir.<\/p>\n\n\n\n

As\u0131l sorulmas\u0131 gereken soru \u015fudur:<\/p>\n\n\n\n

“Bu \u015firket benim m\u00fc\u015fterimi de \u00f6nemsiyor mu?”<\/strong><\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc m\u00fc\u015fteri odakl\u0131 olmayan bir i\u015f orta\u011f\u0131yla m\u00fckemmel bir m\u00fc\u015fteri deneyimi olu\u015fturmak olduk\u00e7a zordur.<\/p>\n\n\n\n

Kitab\u0131mda d\u0131\u015f kaynak kullan\u0131m\u0131n\u0131 ve m\u00fc\u015fteri deneyiminin ihale edilemeyece\u011fini anlat\u0131rken \u00f6zellikle bunun alt\u0131n\u0131 \u00e7izmi\u015ftim. \u015eirketler operasyonlar\u0131n\u0131 d\u0131\u015f kaynaklara devredebilirler; ancak m\u00fc\u015fterilerine kar\u015f\u0131 ta\u015f\u0131d\u0131klar\u0131 sorumlulu\u011fu devredemezler. M\u00fc\u015fteri deneyimi, kurumun s\u0131n\u0131rlar\u0131n\u0131n d\u0131\u015f\u0131nda da devam eder. (4)<\/p>\n\n\n\n

Dolay\u0131s\u0131yla i\u015f orta\u011f\u0131 se\u00e7imi asl\u0131nda yaln\u0131zca bir sat\u0131n alma karar\u0131 de\u011fildir.<\/p>\n\n\n\n

Ayn\u0131 zamanda bir m\u00fc\u015fteri deneyimi karar\u0131d\u0131r.<\/p>\n\n\n\n

Ekosistemin K\u00fclt\u00fcr\u00fc, Markan\u0131n K\u00fclt\u00fcr\u00fcne D\u00f6n\u00fc\u015f\u00fcr<\/h3>\n\n\n\n

M\u00fc\u015fteri deneyimi mimarisi yaln\u0131zca \u015firketin kendi organizasyon yap\u0131s\u0131ndan olu\u015fmaz. G\u00fcn\u00fcm\u00fczde markalar, birlikte \u00e7al\u0131\u015ft\u0131klar\u0131 ekosistem kadar g\u00fc\u00e7l\u00fcd\u00fcr.<\/p>\n\n\n\n

E\u011fer bir marka m\u00fc\u015fteri odakl\u0131, fakat i\u015f ortaklar\u0131 yaln\u0131zca s\u00f6zle\u015fmeye odakl\u0131ysa, ortaya tutarl\u0131 bir m\u00fc\u015fteri deneyimi \u00e7\u0131kmas\u0131 olduk\u00e7a g\u00fc\u00e7le\u015fir.<\/p>\n\n\n\n

Tam tersine, ekosistemdeki b\u00fct\u00fcn \u015firketler ayn\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 payla\u015f\u0131rsa, m\u00fc\u015fteri bunu do\u011frudan hisseder.<\/p>\n\n\n\n

Bu nedenle art\u0131k yaln\u0131zca \u015firketlerin de\u011fil, ekosistemlerin m\u00fc\u015fteri odakl\u0131 olmas\u0131 gereken bir d\u00f6nemdeyiz. (5)<\/p>\n\n\n\n

James Dodkins’in bir ba\u015fka s\u00f6z\u00fc de bu d\u00fc\u015f\u00fcnceyi destekliyor:<\/p>\n\n\n\n

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“Customer Experience should drive the technology, not be driven by it.”<\/strong><\/p>\n\n\n\n

“M\u00fc\u015fteri Deneyimi teknolojiyi y\u00f6nlendirmeli, tersi de\u011fil.”<\/strong> (6)<\/p>\n<\/blockquote>\n\n\n\n

Ben bu s\u00f6z\u00fc biraz daha geni\u015f yorumluyorum.<\/p>\n\n\n\n

Sadece teknolojiyi de\u011fil…<\/p>\n\n\n\n

S\u00fcre\u00e7leri de…<\/p>\n\n\n\n

Operasyonlar\u0131 da…<\/p>\n\n\n\n

\u0130\u015f ortakl\u0131klar\u0131n\u0131 da…<\/p>\n\n\n\n

Sat\u0131n alma kararlar\u0131n\u0131 da…<\/p>\n\n\n\n

Ve b\u00fct\u00fcn ekosistemi m\u00fc\u015fteri deneyimi y\u00f6nlendirmelidir.<\/p>\n\n\n\n

Sonu\u00e7<\/h3>\n\n\n\n

James Dodkins’in bu s\u00f6z\u00fc, benim i\u00e7in yaln\u0131zca B2B ile B2C aras\u0131ndaki terminolojik fark\u0131 anlatan etkileyici bir c\u00fcmle de\u011fildir.<\/p>\n\n\n\n

Bu s\u00f6z bana, y\u0131llard\u0131r i\u00e7inde bulundu\u011fum B2B d\u00fcnyas\u0131na farkl\u0131 bir g\u00f6zle bakmay\u0131 \u00f6\u011fretti.<\/p>\n\n\n\n

Art\u0131k inan\u0131yorum ki, hi\u00e7bir \u015firket yaln\u0131zca ba\u015fka bir \u015firkete hizmet etmez.<\/p>\n\n\n\n

Herkes, bir sonraki halkaya de\u011fer \u00fcretir.<\/p>\n\n\n\n

Ve b\u00fct\u00fcn halkalar, sonunda ayn\u0131 m\u00fc\u015fterinin deneyiminde birle\u015fir.<\/p>\n\n\n\n

Bu nedenle her “B”, yaln\u0131zca \u00f6n\u00fcndeki “B”yi de\u011fil, zincirin sonundaki “C”yi d\u00fc\u015f\u00fcnerek \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc ger\u00e7ek rekabet art\u0131k \u015firketler aras\u0131nda de\u011fil; m\u00fc\u015fterisi i\u00e7in birlikte de\u011fer \u00fcreten ekosistemler aras\u0131nda ya\u015fanmaktad\u0131r.<\/p>\n\n\n\n

\n\n\n\n

Referanslar<\/h3>\n\n\n\n

(1)<\/strong> Zekeriya Arslan, “M\u00fc\u015fteri Deneyimi (Customer Experience – CX) Nedir?”<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>.<\/p>\n\n\n\n

(2)<\/strong> John R. DiJulius, “Marka deneyimi, m\u00fc\u015fterilerinizin kal\u0131c\u0131 bir izlenim b\u0131rakan deneyimsel etkile\u015fimlerinin toplam\u0131d\u0131r.”<\/strong>, S\u00f6z No: 364<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, s. 532-533.<\/p>\n\n\n\n

(3)<\/strong> Zekeriya Arslan, “CX Kanallar\u0131 (Customer Experience Channels)”<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>.<\/p>\n\n\n\n

(4)<\/strong> Zekeriya Arslan, “CX’de D\u0131\u015f Kaynak Kullan\u0131m\u0131n\u0131n Etkileri”<\/strong> ve “CX’i \u0130hale Etmek”<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>.<\/p>\n\n\n\n

(5)<\/strong> Zekeriya Arslan, “CX Mimarisi (Customer Experience Architecture)”<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>.<\/p>\n\n\n\n

(6)<\/strong> James Dodkins, “M\u00fc\u015fteri Deneyimi teknolojiyi y\u00f6nlendirmeli, tersi de\u011fil.”<\/strong>, S\u00f6z No: 286<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, s. 492.<\/p>\n\n\n\n

(7)<\/strong> James Dodkins, “B2B \u015firketi diye bir \u015fey yoktur, sadece B2C vard\u0131r. Baz\u0131 \u015firketlerde C ile kendileri aras\u0131nda daha fazla B vard\u0131r o kadar.”<\/strong>, S\u00f6z No: 134<\/strong>, CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, s. 409.<\/p>\n\n\n\n

Zekeriya ARSLAN<\/strong><\/p>\n\n\n\n

\n\n\n\n

Kaynak\u00e7a<\/h3>\n\n\n\n

(1)<\/strong> Arslan, M. Fatih. CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, CX Konulu \u00d6zdeyi\u015fler<\/strong>, S\u00f6z No: 456 (Michel Falcon), Sayfa 585.<\/p>\n\n\n\n

(2)<\/strong> Arslan, Zekeriya. CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, CX Konulu \u00d6zdeyi\u015fler<\/strong>, S\u00f6z No: 35 (Alex Azar), Sayfa 353.<\/p>\n\n\n\n

(3)<\/strong> Arslan, Zekeriya. CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, CX’in Gelece\u011fi \u2013 Ki\u015fiselle\u015ftirme<\/strong>, Sayfa 191.<\/p>\n\n\n\n

(4)<\/strong> Arslan, Zekeriya. CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, CX Konulu \u00d6zdeyi\u015fler<\/strong>, S\u00f6z No: 435 (Alex Genov), Sayfa 574.<\/p>\n\n\n\n

(5)<\/strong> Arslan, Zekeriya. CX D\u00fcnyas\u0131 ve Gelece\u011fi<\/em>, CX Konulu \u00d6zdeyi\u015fler<\/strong>, S\u00f6z No: 27 (Shep Hyken), Sayfa 348.<\/p>\n","protected":false},"excerpt":{"rendered":"

“B2B \u015firketi diye bir \u015fey yoktur, sadece B2C vard\u0131r. Baz\u0131 \u015firketlerde C ile kendileri aras\u0131nda daha fazla B vard\u0131r o kadar.” “There is no such thing [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haber"],"_links":{"self":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/2133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/comments?post=2133"}],"version-history":[{"count":1,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/2133\/revisions"}],"predecessor-version":[{"id":2135,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/2133\/revisions\/2135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media\/2134"}],"wp:attachment":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media?parent=2133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/categories?post=2133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/tags?post=2133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}