{"id":1223,"date":"2021-02-05T07:32:38","date_gmt":"2021-02-05T10:32:38","guid":{"rendered":"http:\/\/echoccs.com\/wp-blog\/?p=1223"},"modified":"2021-02-05T09:15:14","modified_gmt":"2021-02-05T12:15:14","slug":"yeni-nesil-iletisim-kanali-whatsapp-business","status":"publish","type":"post","link":"https:\/\/echoccs.com\/wp-blog\/index.php\/2021\/02\/05\/yeni-nesil-iletisim-kanali-whatsapp-business\/","title":{"rendered":"Yeni Nesil \u0130leti\u015fim Kanal\u0131 Whatsapp Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0130nternet, office uygulamalar\u0131, ak\u0131ll\u0131 telefonlar, IOT ve bir \u00e7ok teknolojik ilerleme hayat\u0131m\u0131zda d\u00f6n\u00fc\u015f\u00fc olmayan al\u0131\u015fkanl\u0131klar\u0131n da yolunu a\u00e7\u0131yor. Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda belki de hat\u0131rlamakta bile g\u00fc\u00e7l\u00fck \u00e7ekti\u011fimiz az teknolojik g\u00fcnleri yeni nesil hi\u00e7 bilmiyor ve anlayam\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13-1024x683.jpeg\" alt=\"\" class=\"wp-image-1229\" width=\"1005\" height=\"670\" srcset=\"https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13-1024x683.jpeg 1024w, https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13-300x200.jpeg 300w, https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13-768x512.jpeg 768w, https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13-1536x1024.jpeg 1536w, https:\/\/echoccs.com\/wp-blog\/wp-content\/uploads\/2021\/02\/WhatsApp-Image-2021-02-05-at-15.03.13.jpeg 1600w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Teknolojik ilerlemeler ileti\u015fim y\u00f6ntemlerimizi de de\u011fi\u015ftirmeye ba\u015flad\u0131. Sabit telefonlardan, mobil telefonlara, e-mail gibi daha yava\u015f yaz\u0131l\u0131 kanallardan da chat,whatsapp gibi anl\u0131k yaz\u0131l\u0131 kanallara ge\u00e7i\u015f teknoloji ile birlikte ka\u00e7\u0131n\u0131lmaz oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel ileti\u015fim kanal\u0131 olarak uzunca bir s\u00fcre sesli ileti\u015fimi kullan\u0131rken, ku\u015fak de\u011fi\u015fimi ve kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ile birlikte yaz\u0131l\u0131 ileti\u015fim son y\u0131llarda daha yo\u011fun kullan\u0131lmaya ba\u015fland\u0131. Hayat\u0131n h\u0131z\u0131 ileti\u015fimi de de\u011fi\u015ftirdi. Hayat\u0131m\u0131zdaki bu de\u011fi\u015fimler tabi ki m\u00fc\u015fteri ili\u015fkilerini de de\u011fi\u015ftirmeye ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri ili\u015fkilerinde ileti\u015fim eskiden sadece \u00e7a\u011fr\u0131 merkezini arayarak ya da mail atarak oluyordu. Kanallar\u0131n artmas\u0131 ile birlikte m\u00fc\u015fteriler sosyal medya, chat, whatsapp , \u015fikayetvar.com gibi farkl\u0131 ileti\u015fim kanallar\u0131ndan ileti\u015fim ba\u015flat\u0131yorlar ve en \u00f6nemlisi de an\u0131nda yan\u0131t almak istiyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u0131zl\u0131 ileti\u015fim i\u00e7in de mesajla\u015fma uygulamalar\u0131 en etkili ileti\u015fim arac\u0131 haline geliyor. Business Insider\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 bir&nbsp;<a href=\"https:\/\/intelligence.businessinsider.com\/post\/how-to-capitalize-on-the-rising-tide-of-messaging-platforms-2018-3\">rapora<\/a>&nbsp;g\u00f6re ilk defa 2014 y\u0131l\u0131nda mesajla\u015fma uygulamalar\u0131n\u0131n kullan\u0131c\u0131 say\u0131s\u0131 (We chat, Facebook Messenger, Whatsapp, Viber) sosyal medya uygulamalar\u0131n\u0131 (Facebook, Instagram, Twitter, Linkedin) kullanan kullan\u0131c\u0131lar\u0131n say\u0131s\u0131n\u0131 ge\u00e7ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn anl\u0131k mesajla\u015fma arac\u0131 olarak kulland\u0131\u011f\u0131m\u0131z whatsapp hayat\u0131m\u0131zda \u00f6nemli bir yer kapl\u0131yor. Mail at\u0131p arkas\u0131ndan whatsapp ile mail att\u0131\u011f\u0131m\u0131z\u0131 hat\u0131rlatt\u0131\u011f\u0131m\u0131z anlar bile oluyor. Bu da hayata dair ne kadar acelemizin oldu\u011funun en b\u00fcy\u00fck g\u00f6stergesi. Tabi bu acelemiz sat\u0131n alma ve sonras\u0131 s\u00fcre\u00e7lere de etki ediyor. Tam da bu noktada Whatsapp Business de bir kanal olarak m\u00fc\u015fteri ili\u015fkilerinde h\u0131zla yerini ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bireysel kullan\u0131mda ihtiya\u00e7 duyulmayan \u00f6zellikle marka kullan\u0131m\u0131nda baz\u0131 ihtiya\u00e7lar\u0131 da beraberinde getirdi. \u00c7oklu kullan\u0131c\u0131, saklanabilir sohbet ge\u00e7mi\u015fi, mesajla\u015fmalarla ilgili s\u00fcre raporlar\u0131, haz\u0131r yan\u0131tlar\u0131n eklenmesi gibi bireysel Whatsapp da olmayan \u00f6zellikle Whatsapp Business ile kurumsal ihtiya\u00e7lar\u0131 \u00e7\u00f6zd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir entegrasyon yapmadan kullan\u0131lacak bir Whatsapp hatt\u0131, direkt olarak m\u00fc\u015fteri temsilcisine ba\u011flanan \u00e7a\u011fr\u0131 merkezinden bir fark yaratmayacakt\u0131r. Fark yaratmak ad\u0131na katma de\u011ferli hizmetler ile m\u00fc\u015fteriye alternatif yaratmak ve m\u00fc\u015fteri temsilcisi ile yaz\u0131\u015fmadan da baz\u0131 konular\u0131 \u00e7\u00f6zebilmenin yolunu a\u00e7acakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Burada kar\u015f\u0131m\u0131za markalar\u0131n e-ticaret platformlar\u0131 ile entegrasyonlarla sipari\u015f durumumun sorgulanamas\u0131 , stok durumlar\u0131 ve hatta sipari\u015f al\u0131nmas\u0131 gibi konular \u00e7\u0131k\u0131yor. Markalar Bot taraf\u0131na kaymadan m\u00fc\u015fteriyi belirli kal\u0131plar i\u00e7erisinde tutarak m\u00fc\u015fteri temsilcisi maliyetlerini de kontrol alt\u0131na almak i\u00e7in Directive ChatBot uygulamalar\u0131 ile maliyet avantaj\u0131 ile birlikte m\u00fc\u015fteri memnuniyeti de yaratabiliyorlar. Daha \u00f6nce belirlenmi\u015f senaryolarla t\u0131pk\u0131 IVR\u2019da m\u00fc\u015fterinin hizmet almas\u0131 gibi tu\u015flamalarla ya da komutlarla (Evet, Hay\u0131r vs.) entegrasyon ile gelen bilgiler verilebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatsapp Business B2C tarafta do\u011fan ihtiyac\u0131 kar\u015f\u0131lamakla birlikte m\u00fc\u015fterinin beklentisi olan h\u0131z ihtiyac\u0131n\u0131 da kar\u015f\u0131la\u015fm\u0131\u015f oldu. Bir sonraki a\u015fama da ileti\u015fim d\u0131\u015f\u0131nda marka taraf\u0131nda gelir getirici alternatif bir kanal olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet, office uygulamalar\u0131, ak\u0131ll\u0131 telefonlar, IOT ve bir \u00e7ok teknolojik ilerleme hayat\u0131m\u0131zda d\u00f6n\u00fc\u015f\u00fc olmayan al\u0131\u015fkanl\u0131klar\u0131n da yolunu a\u00e7\u0131yor. Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda belki de hat\u0131rlamakta bile g\u00fc\u00e7l\u00fck<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1223","post","type-post","status-publish","format-standard","hentry","category-makale"],"_links":{"self":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":3,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1223\/revisions\/1230"}],"wp:attachment":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}