{"id":1219,"date":"2021-02-03T06:32:13","date_gmt":"2021-02-03T09:32:13","guid":{"rendered":"http:\/\/echoccs.com\/wp-blog\/?p=1219"},"modified":"2021-02-03T06:32:50","modified_gmt":"2021-02-03T09:32:50","slug":"musteri-deneyimi-ve-cagri-merkezlerikorona-gunlukleri-2","status":"publish","type":"post","link":"https:\/\/echoccs.com\/wp-blog\/index.php\/2021\/02\/03\/musteri-deneyimi-ve-cagri-merkezlerikorona-gunlukleri-2\/","title":{"rendered":"M\u00fc\u015fteri Deneyimi ve \u00c7a\u011fr\u0131 Merkezleri,Korona G\u00fcnl\u00fckleri &#8211; 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pandemi S\u00fcreci Bir E\u011fitim ve Geli\u015fim F\u0131rsat\u0131 Olarak De\u011ferlendirilebilir mi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi s\u00fcreci t\u00fcm tahminleri a\u015farak neredeyse birinci y\u0131l\u0131n\u0131 dolduruyor. Art\u0131k bu konuda daha uzun vadeli tahminler yapmaya al\u0131\u015ft\u0131k. Yeni kavu\u015ftu\u011fumuz 2021\u2019in b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n da pandemi g\u00f6lgesi alt\u0131nda ge\u00e7ece\u011fini d\u00fc\u015f\u00fcnenler hi\u00e7 de az de\u011fil. S\u00fcre\u00e7 bu kadar uzay\u0131nca biraz mecburiyetten biraz da dinamizm ve yenilik\u00e7ili\u011fimizden olsa gerek, bir\u00e7ok sosyal de\u011fi\u015fimi hayat\u0131m\u0131za ister istemez soktuk. Bunlardan birisi de bir\u00e7ok y\u00f6n\u00fcyle \u201cUzaktan E\u011fitim\u201d kavram\u0131 oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi s\u00fcreci sekt\u00f6rel \u00e7apta bir e\u011fitim seferberli\u011fine d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir\/d\u00f6n\u00fc\u015febildi mi? Bu yaz\u0131m\u0131zda biraz bu konuya de\u011finmek istedik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evlere Ge\u00e7i\u015f Mecburiyeti \u00c7ok \u015eey \u00d6\u011fretti<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020 Mart ay\u0131n\u0131n ortas\u0131nda ba\u015flayan \u201cEvlere g\u00f6\u00e7!\u201d f\u0131rt\u0131nas\u0131, ay sonunda dinmi\u015fti. En az\u0131ndan \u00e7a\u011fr\u0131 merkezi sekt\u00f6r\u00fcndeki t\u00fcm oyuncular bunu ba\u015far\u0131yla ger\u00e7ekle\u015ftirmi\u015fti. T\u00fcm sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131 b\u00fcy\u00fck bir tebri\u011fi hak ediyorlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evden \u00e7al\u0131\u015fma konusunda sekt\u00f6rel baz\u0131 \u00f6n \u00e7al\u0131\u015fmalar hatta ba\u015far\u0131l\u0131 ama temkinli yakla\u015f\u0131lan \u00f6rnekler vard\u0131ysa da bu denli b\u00fcy\u00fck \u00e7apta bir evlere ge\u00e7i\u015f hi\u00e7bir \u015firketin planlar\u0131nda yoktu. Bu \u201cmecburiyet\u201d m\u00fc\u015fteri deneyimi konusunun t\u00fcm payda\u015flar\u0131na \u00e7ok \u015fey \u00f6\u011fretti. En ba\u015fta teknoloji altyap\u0131s\u0131nda \u00e7ok ciddi yat\u0131r\u0131mlar ve de\u011fi\u015fiklikler yap\u0131ld\u0131. Bununla paralel olarak, art\u0131k evlerden \u00e7al\u0131\u015facak olan m\u00fc\u015fteri deneyimi uzmanlar\u0131n\u0131n yeni d\u00f6neme adaptasyonlar\u0131yla ilgili \u00e7al\u0131\u015fmalar ba\u015flad\u0131. \u0130lk a\u015fama olan evlere ge\u00e7i\u015f, yerini ikinci a\u015fama olan \u201cevde \u00e7al\u0131\u015fma\u201d d\u00f6nemine b\u0131rakt\u0131 ve halen bu a\u015famaday\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Say\u0131s\u0131z E\u011fitim Geli\u015ftirildi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evlere ge\u00e7i\u015f sadece belli sekt\u00f6rleri de\u011fil, evden \u00e7al\u0131\u015fmaya uygun t\u00fcm sekt\u00f6rleri etkiledi. E\u011fitim ve dan\u0131\u015fmanl\u0131k sekt\u00f6r\u00fc de bunlardan birisi oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm sekt\u00f6rler gibi pandeminin etkilerinin yaratt\u0131\u011f\u0131 o ilk karamsarl\u0131k ve belirsizlik ortam\u0131 yerini yava\u015f yava\u015f sa\u011fduyuya ve inovatif d\u00fc\u015f\u00fcnceye b\u0131rakt\u0131k\u00e7a yepyeni bir e\u011fitim d\u00fcnyas\u0131 a\u00e7\u0131ld\u0131 \u00f6n\u00fcm\u00fcze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi \u00f6ncesi aray\u0131p da bulamad\u0131\u011f\u0131m\u0131z bir\u00e7ok e\u011fitim \u00e7\u0131kt\u0131 ortaya. \u00d6zellikle internet \u00fczerinden B2C ve\/veya B2B ticaretin \u00e7ok b\u00fcy\u00fck bir ivme kazanmas\u0131yla birlikte sosyal medya, dijital pazarlama, influencer y\u00f6netimi ve e-ticaret konular\u0131yla ilgili e\u011fitimlerde bir patlama oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn gelinen noktada hem ulusal hem de global platformlarda her t\u00fcrl\u00fc e\u011fitimi bulmak m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00fcnya \u00c7ap\u0131nda Binlerce \u0130nsan\u0131n Kat\u0131ld\u0131\u011f\u0131 E\u011fitimler Do\u011fdu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzaktan e\u011fitim alabilmeyi kolayla\u015ft\u0131ran Zoom gibi platformalar sayesinde d\u00fcnyan\u0131n her yerinden \u00f6\u011frenciler, d\u00fcnyan\u0131n her yerindeki e\u011fitimlere kat\u0131labilir oldular. \u00d6yle ki on binlerce \u00f6\u011frencinin kat\u0131ld\u0131\u011f\u0131 a\u00e7\u0131k e\u011fitimler, k\u0131sa seminerler, \u00e7al\u0131\u015fma gruplar\u0131 ve \u00fcst\u00fcne \u00fcsl\u00fck ka\u00e7\u0131ranlar i\u00e7in t\u00fcm i\u00e7eri\u011fin video kay\u0131tlar\u0131 kolayca eri\u015filebilir hale geldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uzaktan Al\u0131nan Sertifikalarla Art\u0131k Dalga Ge\u00e7ilemeyecek<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzaktan e\u011fitim asl\u0131nda o kadar da yeni say\u0131lmaz. Pandemi \u00f6ncesinde de vard\u0131 ama bug\u00fcn oldu\u011fu kadar yayg\u0131n de\u011fildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lgin\u00e7 bir ger\u00e7ektir ki pandemi \u00f6ncesinde uzaktan kat\u0131l\u0131m\u0131n m\u00fcmk\u00fcn oldu\u011fu sertifika veya diploma programlar\u0131, nazik bir ifadeyle \u201chafife al\u0131n\u0131rd\u0131\u201d; \u00f6yle ki sanki uzaktan al\u0131nan e\u011fitimler asl\u0131nda tam bir e\u011fitim de\u011fil de video izlemek gibi bir \u015feymi\u015f gibi yanl\u0131\u015f bir alg\u0131 vard\u0131.&nbsp; Bu alg\u0131 art\u0131k yerle bir oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Art\u0131k t\u00fcm d\u00fcnya \u00f6\u011frendi ki uzaktan e\u011fitimin de geleneksel e\u011fitime g\u00f6re bir\u00e7ok avantaj\u0131 var ve bunlardan baz\u0131lar\u0131 ger\u00e7ekten de muhte\u015fem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandeminin sona ermesinin ard\u0131nda, uzaktan e\u011fitim almaya al\u0131\u015fm\u0131\u015f \u00e7ok b\u00fcy\u00fck bir kitle do\u011facak. \u00d6yle g\u00f6r\u00fcn\u00fcyor ki bu kitlenin \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 \u00f6rg\u00fcn e\u011fitimin asl\u0131nda hi\u00e7 de gerekli olmad\u0131\u011f\u0131n\u0131 savunuyor olacaklar. Bu ger\u00e7e\u011fi farke den e\u011fitim ve dan\u0131\u015fmanl\u0131k \u015firketleri ise e\u011fitim portf\u00f6ylerinin \u00e7ok b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc \u201c\u00e7evrim i\u00e7ine\u201d ta\u015f\u0131yacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Eve \u0130\u015f getirme&#8221; \u0130fadesi Yeniden Anlam Kazand\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi \u00f6ncesi \u201ceve i\u015f getirmenin\u201d \u00e7ok ciddi bir sorun oldu\u011fu s\u00f6ylendi durdu. Bunun aile b\u00fct\u00fcnl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan da bir problem oldu\u011fu \u00e7ok\u00e7a dillendirildi. Bunun do\u011fruluk pay\u0131 \u00e7ok y\u00fcksek olsa da biraz zorunluluktan kaynakl\u0131 olmas\u0131na ra\u011fmen evler i\u015fyerine d\u00f6n\u00fc\u015f\u00fcnce insan olarak en b\u00fcy\u00fck silah\u0131m\u0131z olan \u201cadaptasyon i\u00e7g\u00fcd\u00fcm\u00fcz\u201d dereye girdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mecbur kal\u0131n\u0131nca evlerden de \u00e7al\u0131\u015f\u0131labilece\u011fini g\u00f6rd\u00fck. \u00d6nce heyecanland\u0131k, sonra adapte olduk, sonra s\u0131k\u0131lmaya ba\u015flad\u0131k, sonra da&#8230; Bundan sonras\u0131n\u0131 hen\u00fcz g\u00f6remedik \u00e7\u00fcnk\u00fc hala son a\u015fama olan \u201cs\u0131k\u0131l\u0131p bunalma\u201d s\u00fcrecinin ortas\u0131nday\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunalsak da \u00f6\u011frenmeye devam ettik. Bir\u00e7ok \u015firket onlarca e\u011fitimi \u00e7al\u0131\u015fanlar\u0131na evden verdi ve buna devam ediyor. Evler birer e\u011fitim yuvas\u0131na d\u00f6n\u00fc\u015ft\u00fc. Her odada aileden birisinin e\u011fitim al\u0131yor oldu\u011fu g\u00fcnler ya\u015fand\u0131. Bunun do\u011fal uzant\u0131s\u0131 olarak da \u201cak\u015famlar\u201d devreye girdi ve bir\u00e7ok \u00fccretli veya \u00fccretsiz e\u011fitim ak\u015fam saatlerine kondu. \u0130\u015fin ilginci, bu hi\u00e7 de yad\u0131rganmad\u0131. \u00c7\u00fcnk\u00fc \u201ceve i\u015f getirme\u201d kavram\u0131 \u00e7oktan de\u011fi\u015fmi\u015fti ve ak\u015famlar do\u011fal i\u015f ak\u0131\u015f\u0131n\u0131n bir par\u00e7as\u0131 haline gelmeye ba\u015flad\u0131. Bir\u00e7ok \u015firket halen \u201cak\u015famlar\u0131\u201d \u00e7al\u0131\u015fanlar\u0131na b\u0131rak\u0131yor, bundan eminiz ama bir\u00e7ok i\u015f insan\u0131n\u0131n da ak\u015famlar\u0131 kendi istekleriyle e\u011fitimlere kat\u0131ld\u0131\u011f\u0131n\u0131 biliyoruz. Daha g\u00fczeli (k\u00f6t\u00fcs\u00fc m\u00fc demek laz\u0131m) ise ailenin geri kalan\u0131 bunu yad\u0131rgam\u0131yor art\u0131k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu al\u0131\u015fkanl\u0131klar ne kadar kal\u0131c\u0131 olur sorusunun cevab\u0131n\u0131 pandemisiz g\u00fczel g\u00fcnler geldi\u011finde hep birlikte g\u00f6rece\u011fiz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>Bu D\u00f6nem Bir F\u0131rsat m\u0131?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi d\u00f6nemi ve uzaktan e\u011fitim, bize toplumsal olarak \u201cdenenmek zorunda kalmas\u0131\u201d durumunu \u00f6\u011fretti ki e\u011fitimin bu \u015fekli de m\u00fcmk\u00fcnd\u00fcr. Bu yaz\u0131m\u0131zda bahsetti\u011fimiz e\u011fitimin \u201cokul e\u011fitimi\u201d olmad\u0131\u011f\u0131 anla\u015f\u0131lm\u0131\u015ft\u0131r ama biz bir kez daha belirtelim. \u00c7\u00fcnk\u00fc okul e\u011fitimi farkl\u0131 bir konu ve bizler bu alan\u0131n uzmanlar\u0131 de\u011filiz. Bu yaz\u0131m\u0131zdaki e\u011fitimlerden kast\u0131m\u0131z \u201ci\u015f d\u00fcnyas\u0131ndaki kurumsal e\u011fitimler ve bireylerin ki\u015fisel geli\u015fimi i\u00e7in tercih edecekleri\u2018\u2019 e\u011fitimlerdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu a\u00e7\u0131dan bakt\u0131\u011f\u0131m\u0131zda, i\u00e7inden ge\u00e7ilen d\u00f6nem e\u011fitim i\u00e7in bir f\u0131rsatt\u0131r. \u00d6nceden uzaktan e\u011fitime hi\u00e7 kat\u0131lmam\u0131\u015f olan milyonlarca profesyonel, bunun m\u00fcmk\u00fcn ve faydal\u0131 olabilece\u011fini deneyimledi. Kurumlar, lojistik y\u00fckleri nedeniyle planlayamad\u0131klar\u0131 veya sistematikle\u015ftiremedikleri bir\u00e7ok e\u011fitimi verebilir hale getirdiler. Dijital e\u011fitim altyap\u0131lar\u0131na yap\u0131lan yat\u0131r\u0131mlar art\u0131r\u0131ld\u0131 ve pandemi sonras\u0131 dahi s\u0131n\u0131f e\u011fitimlerinden \u00e7ok daha fazla \u201c\u00e7evrimi\u00e7i\u201d e\u011fitim verecekleri belli oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ya Pandemi Sonras\u0131?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemi sonras\u0131 i\u00e7in iki \u00f6ng\u00f6r\u00fc var:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birincisi, nas\u0131l pandemiye h\u0131zla adapte olunduysa, ayn\u0131 \u015fekilde pandemisiz d\u00f6neme de h\u0131zla ge\u00e7ilecek, bu karanl\u0131k g\u00fcnlerin getirdi\u011fi mecburiyetler h\u0131zla unutulacak ve eski g\u00fcnlere d\u00f6n\u00fclecek \u00f6ng\u00f6r\u00fcs\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kincisi ise hi\u00e7bir \u015feyin eskisi gibi olmayaca\u011f\u0131, bu \u00f6\u011frenilmi\u015fliklerin mutlaka bir tortu, bir iz b\u0131rakaca\u011f\u0131 ve bunun t\u00fcm sosyal alanlar gibi e\u011fitimde de olaca\u011f\u0131 d\u00fc\u015f\u00fcncesi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bizce de ikinci d\u00fc\u015f\u00fcnce \u00e7ok daha ger\u00e7ek\u00e7i. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzaktan e\u011fitimin lojistik kolayl\u0131\u011f\u0131 ve dijital platformlar\u0131n sundu\u011fu avantajlar\u0131n tad\u0131na varan i\u015f d\u00fcnyas\u0131, bu konforu ve etkinli\u011fi elden b\u0131rakmayacakt\u0131r. Bununla birlikte s\u0131n\u0131f e\u011fitimlerinin sahicili\u011fi, etkisi, etkile\u015fimi, network f\u0131rsatlar\u0131 sunmas\u0131 ve g\u00f6r\u00fcnmez ruhu ise elbette ki sosyal bir varl\u0131k olan insan\u0131n hayat\u0131nda hep olacakt\u0131r ve olmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a\u011fr\u0131 merkezi sekt\u00f6r\u00fc i\u00e7in de benzer tespitleri yapmak m\u00fcmk\u00fcn; pandemi sonras\u0131 bir\u00e7ok \u015fey ayn\u0131 olmayacaksa da hem geleneksel lokasyon e\u011fitimleri, hem de dijital platformlar kullan\u0131lacak, m\u00fc\u015fteri deneyimi yetkililerimiz ise belli bir karma model i\u00e7erisinde evde ve ofiste hizmet veriyor olacaklard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u00fcz y\u0131lda bir kar\u015f\u0131la\u015f\u0131labilen zor d\u00f6nem de gelip ge\u00e7ecektir. \u00d6yleyse, imk\u00e2n\u0131n\u0131z varsa f\u0131rsat\u0131 de\u011ferlendirip bolca e\u011fitim almaya \u00e7al\u0131\u015fman\u0131z\u0131 tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemi S\u00fcreci Bir E\u011fitim ve Geli\u015fim F\u0131rsat\u0131 Olarak De\u011ferlendirilebilir mi? Pandemi s\u00fcreci t\u00fcm tahminleri a\u015farak neredeyse birinci y\u0131l\u0131n\u0131 dolduruyor. Art\u0131k bu konuda daha uzun vadeli tahminler<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makale"],"_links":{"self":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":1,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":1221,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions\/1221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media\/1220"}],"wp:attachment":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}