{"id":1165,"date":"2020-12-07T04:52:17","date_gmt":"2020-12-07T07:52:17","guid":{"rendered":"http:\/\/echoccs.com\/wp-blog\/?p=1165"},"modified":"2020-12-07T05:28:57","modified_gmt":"2020-12-07T08:28:57","slug":"black-friday-2020","status":"publish","type":"post","link":"https:\/\/echoccs.com\/wp-blog\/index.php\/2020\/12\/07\/black-friday-2020\/","title":{"rendered":"Black Friday 2020"},"content":{"rendered":"\n

\u201cBlack Friday\u201d etkinli\u011fi ilk olarak 1932\u2019de ABD\u2019de ba\u015flam\u0131\u015f sonras\u0131nda s\u0131ras\u0131yla Kanada ve \u0130ngiltere\u2019de devam etmi\u015f ve en sonunda globalle\u015fen d\u00fcnyada hemen hemen t\u00fcm \u00fclkelerde yayg\u0131nla\u015fmaya ba\u015flam\u0131\u015f bir al\u0131\u015fveri\u015f g\u00fcn\u00fc olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u00dclkemizde ilk olarak 2015 y\u0131l\u0131nda d\u00fczenlenmeye ba\u015flam\u0131\u015f ve ba\u015fta metropoller olmak \u00fczere zaman i\u00e7erisinde AVM\u2019lerin de yayg\u0131nla\u015fmas\u0131yla t\u00fcm kentlerde uygulanmaya ba\u015flam\u0131\u015ft\u0131r. Etkinli\u011fin oldu\u011fu g\u00fcn kentlerde trafi\u011fin kilitlenmesi, izdihamlara yol a\u00e7mas\u0131 nedeniyle 1961 y\u0131l\u0131ndan itibaren \u201cKara Cuma\u201d (Black Friday) olarak an\u0131lan bu al\u0131\u015fveri\u015f etkinli\u011fi \u00fclkemizde son y\u0131llarda \u201cEfsane Cuma\u201d, \u201cMuhte\u015fem G\u00fcnler\u201d, \u201cPembe Cuma\u201d, \u201cS\u00fcper Cuma\u201d, \u201cEfsane G\u00fcnler\u201d gibi adlarla an\u0131lmaktad\u0131r.<\/p>\n\n\n\n

Perakende sekt\u00f6r\u00fcn\u00fcn t\u00fcm y\u0131l haz\u0131rland\u0131\u011f\u0131 \u201cBlack Friday\u201d etkinli\u011fi \u00fclkemizde bu y\u0131l 27 Kas\u0131m g\u00fcn\u00fc d\u00fczenlendi. Sene ba\u015f\u0131ndan bu yana etkisini s\u00fcrd\u00fcren \u201cPandemi\u201d y\u00fcz\u00fcnden AVM\u2019lerin istenilen yo\u011funlu\u011fa ula\u015famamas\u0131 nedeniyle perakende \u015firketleri yaz ba\u015f\u0131ndan bu yana e-ticaret alan\u0131nda yat\u0131r\u0131m yapt\u0131klar\u0131 i\u00e7in bu y\u0131l kampanya yo\u011funlu\u011fu a\u011f\u0131rl\u0131kl\u0131 olarak \u015firketlerin e-ticaret kanallar\u0131nda ya\u015fand\u0131.<\/p>\n\n\n\n

Elde edilen ilk verilere g\u00f6re \u00f6zellikle \u201cPandemi\u201d nedeniyle ekonomik bir durgunluk i\u00e7erisinde olan perakende sekt\u00f6r\u00fcne can verecek sonu\u00e7lar elde edilmi\u015ftir. Yay\u0131nlanan verilere g\u00f6re 2020 \u201cBlack Friday\u201d d\u00f6neminde bir \u00f6nceki y\u0131la g\u00f6re i\u015flem hacminde %103, i\u015flem adedinde %57, ortalama sepet tutar\u0131nda ise %29 art\u0131\u015f g\u00f6zlenmi\u015ftir.<\/p>\n\n\n\n

Her kampanya d\u00f6neminde oldu\u011fu gibi bu y\u0131lki \u201cBlack Friday\u201d etkinli\u011finde de \u00c7a\u011fr\u0131 Merkezleri m\u00fc\u015fteri deneyimi s\u00fcrecinin \u00f6nemli unsurlar\u0131ndan biri olmu\u015ftur.<\/p>\n\n\n\n

EchoCCS\u2019 in hizmet verdi\u011fi sekt\u00f6rler i\u00e7erisinde \u00e7ok \u00f6nemli bir yer tutan Perakende Sekt\u00f6r\u00fc\u2019n\u00fcn \u201cBlack Friday\u201d etkisini en yo\u011fun hisseden alt sekt\u00f6rleri ba\u015fta \u201cE-ticaret\u201d olmak \u00fczere, \u201cB\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k\u201d, \u201cMarket Zincirleri\u201d, \u201cAyakkab\u0131\u201d, \u201cHaz\u0131r Giyim\u201d, \u201cMobilya ve Ev Geli\u015ftirme\u201d ve \u201cYap\u0131 Marketler\u201d oldu.<\/p>\n\n\n\n

\u201c\u00c7\u00f6z\u00fcm Orta\u011f\u0131\u201d oldu\u011fumuz 175 markan\u0131n 100\u2019e yak\u0131n\u0131 bu y\u0131lki \u201cBlack Friday\u201d etkinli\u011finde d\u00fczenledikleri kampanyalarla m\u00fc\u015fterilerine e\u015fsiz deneyimler sundular. \u00c7a\u011fr\u0131 merkezi olarak onlara bu kampanya d\u00f6neminde de telefon, e-mail, sosyal medya, \u201ckurumsal Whats app\u201d, \u201ccanl\u0131 destek(chat)\u201d gibi ileti\u015fim kanallar\u0131ndan verdi\u011fimiz m\u00fc\u015fteri hizmetleri deste\u011fi sa\u011flad\u0131k ve her zaman oldu\u011fu gibi etkinli\u011fin \u00f6nemli \u201cdeneyim merkezlerinden\u201d biri olduk.<\/p>\n\n\n\n

Deneyimlerimiz bizlere \u201cBlack Friday\u201d etkinli\u011finin \u00f6ncesi ve sonras\u0131 etkileriyle yakla\u015f\u0131k 2 ayl\u0131k bir s\u00fcreye etki etti\u011fini g\u00f6stermektedir. Kas\u0131m ay\u0131n\u0131n ikinci haftas\u0131 ba\u015flayan \u0131s\u0131nma kampanyalar\u0131 ile ba\u015flayan s\u00fcre\u00e7 \u201cBlack Friday\u201d ve takip eden hafta sonu al\u0131\u015fveri\u015fleri sonras\u0131 ikinci evreye ge\u00e7mekte, yakla\u015f\u0131k \u201c3 haftal\u0131k\u201d bir zaman diliminde \u00fcr\u00fcnlerin m\u00fc\u015fterilere ula\u015fmas\u0131, \u00fcr\u00fcn iadesi ve \u00fcr\u00fcn de\u011fi\u015fimleri ile yo\u011fun bir takiple s\u00fcre\u00e7 tamamlanmaktad\u0131r.<\/p>\n\n\n\n

Bu s\u00fcrecin ilk a\u015famas\u0131n\u0131 tamamlad\u0131\u011f\u0131m\u0131z Kas\u0131m ay\u0131nda \u00e7a\u011fr\u0131larda normal d\u00f6nemlere g\u00f6re %60 civar\u0131 bir art\u0131\u015f ya\u015fad\u0131k. Aral\u0131k ay\u0131 performans\u0131 ise kargo ve iade s\u00fcre\u00e7lerinin ba\u015far\u0131s\u0131na g\u00f6re \u015fekillenecektir.<\/p>\n\n\n\n

Kas\u0131m ay\u0131nda arama sebeplerinde en fazla yo\u011funluk ya\u015fanan konular \u015fu \u015fekilde olu\u015ftu;<\/p>\n\n\n\n

  1. Sipari\u015f \u0130ptali<\/li>
  2. Sipari\u015f Takibi<\/li>
  3. \u00dcr\u00fcn Bilgisi Alma<\/li>
  4. Para \u0130adesi Bilgi Alma<\/li>
  5. \u00dcr\u00fcn\u00fc De\u011fi\u015fimi Bilgisi Alma<\/li><\/ol>\n\n\n\n

    Aral\u0131k ay\u0131 sonunda ise bu listenin muhtemelen iade ve de\u011fi\u015fim konular\u0131 \u00e7er\u00e7evesinde \u015fekillenece\u011fini g\u00f6rece\u011fiz.<\/p>\n\n\n\n

    EchoCCS olarak m\u00fc\u015fterilerimizin bu yo\u011fun d\u00f6nemi ba\u015far\u0131yla atlatabilmeleri i\u00e7in kampanya d\u00f6nemi \u00f6ncesi haz\u0131rl\u0131klar\u0131m\u0131z etkisini belirgin bir \u015fekilde g\u00f6sterdi. \u00d6zellikle \u201cSelf Service\u201d hizmetler konusunda \u00f6nemli entegrasyonlar\u0131 (sipari\u015f durum sorgulama, kargo durum sorgulama, \u00f6deme, sipari\u015f iptali vb.) m\u00fc\u015fterilerimizin hizmetine sunarak IVR \u00e7\u00f6z\u00fcmlerimizin \u00e7a\u011fr\u0131 yo\u011funlu\u011funu atlatmada ne derece \u00f6nemli oldu\u011funu son \u201cBlack Friday\u201d d\u00f6neminde \u201cSelf Service\u201d kullan\u0131m\u0131ndaki %100 art\u0131\u015f oran\u0131 ile g\u00f6zlemlemi\u015f olduk.<\/p>\n\n\n\n

     \u201cBlack Friday\u201d d\u00f6neminde hizmet saatlerimizi m\u00fc\u015fterilerin al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131na g\u00f6re d\u00fczenleyerek daha geni\u015f bir saat diliminde hizmet sunmaya \u00f6zen g\u00f6sterdik. Ayr\u0131ca gece chat ve di\u011fer yaz\u0131l\u0131 kanal hizmetlerini a\u00e7\u0131k tutarak m\u00fc\u015fterilerimizin anl\u0131k taleplerine cevap verebildik.<\/p>\n\n\n\n

    Pandemi etkisinde bir y\u0131l\u0131 geride b\u0131rak\u0131yoruz. Salg\u0131n\u0131n getirdi\u011fi ekonomik s\u0131k\u0131nt\u0131lar, moral bozuklu\u011fu ve g\u00fcven duygusunun azalmas\u0131 al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 \u00f6nemli derecede etkiledi. Pek \u00e7ok ihtiya\u00e7 ertelendi. Y\u0131l\u0131n son aylar\u0131nda gelen a\u015f\u0131 haberleri \u00f6n\u00fcm\u00fczdeki y\u0131la dair \u00fcmitleri artt\u0131r\u0131yor. \u00a0Bu y\u0131l perakende sekt\u00f6r\u00fc \u201cBlack Friday\u201d etkinli\u011fini ma\u011fazac\u0131l\u0131k baca\u011f\u0131ndan k\u0131smen yoksun olarak ger\u00e7ekle\u015ftirdi. 2021 y\u0131l\u0131nda pandemi etkilerinin ortadan kalkmas\u0131 ve ma\u011fazac\u0131l\u0131\u011f\u0131nda etkin bir bi\u00e7imde yer almas\u0131 bir sonraki \u201cBlack Friday\u2019de\u201d \u00e7arpan etkisi yaratabilir. Haz\u0131rlanmak i\u00e7in ise \u00f6n\u00fcm\u00fczde koca bir y\u0131l var.<\/p>\n\n\n\n

    “S\u0131ra y\u0131lba\u015f\u0131nda…”<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    \u201cBlack Friday\u201d etkinli\u011fi ilk olarak 1932\u2019de ABD\u2019de ba\u015flam\u0131\u015f sonras\u0131nda s\u0131ras\u0131yla Kanada ve \u0130ngiltere\u2019de devam etmi\u015f ve en sonunda globalle\u015fen d\u00fcnyada hemen hemen t\u00fcm \u00fclkelerde yayg\u0131nla\u015fmaya ba\u015flam\u0131\u015f [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-makale"],"_links":{"self":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":4,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1175"}],"wp:attachment":[{"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/echoccs.com\/wp-blog\/index.php\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}